Launching Coral APIs and Webhooks v2
Coral APIs and webhooks v2 is built for increased personalization and real-world workflows
Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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When we launched our MVP in May 2025, Coral became the first-to-market platform adding SAAS & Intelligence on top of WhatsApp Groups. Features like employee triggered group invites, group analytics, and AI agents drew incredible feedback from our design partners.
However, we also learned that our initial webhook design was insufficient for the asynchronous, seller-first world we are building.
Today, we are releasing Coral APIs and webhooks v2, built for increased personalization and real-world workflows. Updates include:
- Our webhooks had supported Groups but now also support direct WhatsApp messages. Coral sends sellers AI suggestions in direct messages to employees; now we have webhooks for this workflow too. This also means that clients can now bring-their-own-bot to direct chats in addition to group chats.
- Dynamic variables inside Business Templates, enabling personalization at scale. This means retailers (via EYOS digital receipts) can now drop customer receipts directly into groups before adding advisors into the group to support follow-on buyer needs.
- A cleaner API workflow, with Coral Group IDs now covering both creation and follow-on calls, removing unnecessary fetches.
We are still early in shaping what the next generation of Groups APIs will look like. If you are a developer curious about the WhatsApp Groups API, let’s connect.
About Coral
Our software is for client-facing teams interacting with clients over WhatsApp, and employees never need to leave their WhatsApp app. Coral provides managers with visibility and reporting into these conversations while empowering employees with AI agents that save time and boost revenue.
