Coral Launches Full-Visibility WhatsApp for Enterprise Sales Teams
The industry's first WhatsApp visibility built for the full sales journey, from first outreach to account renewals
Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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Full WhatsApp Visibility for All Sales Teams, from First Outreach to Account Renewals
Enterprise sales teams have been living a double life on WhatsApp.
Outbound reps prospect on their personal WhatsApp apps because it's fast, familiar, and feels human. Account managers run their post-sale relationships there too, because that's where customers actually respond. And sales leaders? They're often completely blind to all of it. No visibility, no reporting, no unified record of what's being said to customers over WhatsApp. Today, Coral solves this completely.
Coexistence + Groups API = Two Powerful Capabilities, in One Sales Platform
Coral is launching native WhatsApp Coexistence support, fully integrated with our industry-leading WhatsApp Groups API management platform. Together, these two capabilities cover every stage of the prospect-to-client relationship, from the first cold message to a multi-year account renewal, on a single platform. Coral is the first to offer complete visibility to sales leadership across every conversation on WhatsApp. No other official WhatsApp partner offers this combination.
WhatsApp Coexistence: Built for outbound and top-of-funnel sales teams
Your outbound reps don’t need to change their approach. With Coral’s Coexistence integration, sellers keep the WhatsApp Business App they already use for high-volume, high-velocity 1:1 prospecting. They message the way they always have. What changes is that the business gains visibility.
Every 1:1 conversation, sent from the app, is captured, logged, and surfaced in Coral’s unified sales dashboard. Managers get full visibility into rep activity, response rates, conversation quality, and deal context in real time. Coexistence is the right fit for the prospecting motion: personal, fast, and now fully accountable to the business.
Groups API: Built for account management and multi-party conversations
Once a prospect becomes a customer, the relationship changes. Account managers aren’t running campaigns; they’re managing an ongoing, high-value, evolving relationship with multiple stakeholders. Resources get added and pulled in as the customer’s needs shift. Account progress happens in group conversations, not 1:1 threads.
Coral has invested more deeply in Groups API than any other WhatsApp provider in the market, first to develop in August 2024. Our Groups API management gives account managers a structured, managed WhatsApp group environment between buyer and seller teams, with the ability to add and remove participants dynamically, maintain a full audit trail of who said what and when, and ensure that when a rep leaves the company, the customer relationship doesn’t leave with them. The customer conversation stays with the business, not the individual.
Every WhatsApp Conversation in One Dashboard
Whether a rep is running prospecting on the WhatsApp Business App through Coexistence, or an account manager is working a multi-stakeholder group thread through our Groups API, every conversation flows into Coral’s unified visibility layer. Sales leaders, revenue operations, and CRM systems see the full picture, across every seller, across every WhatsApp surface. All of these roles can now use Coral's solutions to archive their WhatsApp chats and improve performance:
- SDR or BDR for high-velocity 1:1, inbound and outbound
- Sales, Account Management, Customer Success for multi-party ongoing relationship management
- Sales Leadership for team wide oversight
What Customers Are Getting
Coral’s combined Coexistence and Groups API platform is purpose-built for enterprise and mid-market sales teams operating in markets where WhatsApp is a primary commercial channel. Sales leaders and revenue operations teams who need visibility across large rep teams, with both prospecting and account management motions to cover the full customer lifecycle on WhatsApp.
With Coral’s full suite of solutions, customers get:
- Coexistence onboarding: sellers keep their existing WhatsApp Business App numbers and workflows, zero disruption
- Full conversation capture: every app-sent message is logged, visible, and reportable in Coral
- Groups API management: managed buyer-seller group creation, dynamic member control, full message history ownership
- Unified sales dashboard: cross-team visibility regardless of which WhatsApp surface a rep is using
- CRM sync: full conversation history flowing into your existing sales stack
- Manager-level reporting: activity, response times, conversation volume, and engagement metrics across the whole team
How to Get Started
Coral is now accepting onboarding requests for the combined Coexistence and Groups API platform. If your sales team is on WhatsApp and your business is blind to it, it’s time to talk to Coral about WhatsApp visibility.
Schedule a demo now here.
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Coral's combined offering brings together WhatsApp Coexistence and Groups API capabilities in a single solution, covering every stage of the sales cycle from prospecting to account renewals, with unified dashboard visibility for sales leadership.
No. Sellers keep their existing WhatsApp apps and workflows entirely intact. The only change is that the business gains visibility into those conversations. If a seller uses the WhatsApp Business App, Coral leverages Meta's Coexistence API to capture their activity. If a seller uses the standard WhatsApp app, Coral uses the Groups API to increase the business's visibility.
Coexistence is designed for outbound and top-of-funnel reps running high-velocity 1:1 conversations. The Groups API is built for account managers handling ongoing, multi-stakeholder relationships, with dynamic participant control and full message history ownership. It's also worth noting that Coexistence is limited to 1:1 chats, while the Groups API supports conversations with up to 8 participants.
The conversation stays with the business, not the individual. Coral's full managed environments ensure complete continuity regardless of rep turnover, so no customer relationship walks out the door when a team member does.